The numbers, read for you.

Wedding & proposal content performs 4× better than anything else. ‘Say Yes’ is your signature — build the campaign around it.

TikTok is your fastest-growing channel at +27% — but you post there least.

Acoustic versions outstream your originals — the Bali Sessions strategy is working. Keep making them.

Monthly listeners are up 4.0× year-on-year and +18% in the last 30 days.