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Your capture surface.

Every fan lands on your Fan Hub and every ad runs through a smart link — so you capture the person, not just the click, and Meta optimises on real conversions.

Last 30 days

Relay performance

Meta Pixel & Conversions APINot connected · Configure →

Where do I find these? →

1. Open Meta Events Manager and pick (or create) the pixel for this artist — the Pixel ID is the number under its name.
2. In Business Settings → Users → System Users, create or open a system user, click Generate New Token, select this app, and check the ads_management permission.
3. Under Business Settings → Accounts → Pixels, assign that system user to the pixel with Full Control, then paste the generated token below as the Conversions API access token.

Pixel ID

Conversions API access token

Click event (fires when the link is tapped)

Conversion event (fires when a fan actually opens Spotify — this is what your ad optimizes on)

Connect your Meta ad account (below) to pick from your Custom Conversions, or type your own.

Test event code (optional — instant confirmation)

Without this, a successful test still lands in Meta but can take up to an hour to show up in the regular event graphs. To see it instantly instead:

1. In Events Manager, open this pixel → the Test Events tab (top right).
2. Scroll to the “Test server events” panel specifically — not the browser one above it, which only picks up events fired from your own browser and won't see this server-side test at all.
3. Copy the code shown there and paste it in above — it's tied to this pixel and expires after a few hours, so grab a fresh one each time.

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