Never wonder what to do next.

Morning Josh. Before you touch anything else today — I dug into who actually saved ‘Say Yes’, and there's a move we should make this week. 3,610 of your saves in the last 90 days came from people who found you through a real wedding video, not Spotify's algorithm. They're your most valuable fans, and right now Spotify owns the relationship — not you. Want to fix that before the Wedding Version drops?

They cluster far tighter than your general audience. 58% are US couples aged 25–34, with a fast-growing pocket in Indonesia since the Bali Sessions teaser. Almost all of them found you through a real wedding or proposal video — not a playlist. That's the important part: they came for the emotional moment, so they'll show up for the Wedding Version. These aren't casual listeners scrolling past. They're the core, and they're the ones worth talking to directly.